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Brief Description
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Publicity Campaigns

EURO 2016

To raise the public awareness of problems relating to football gambling in the run-up to Euro 2016 and generate fun and enjoyment for the community, the Ping Wo Fund (PWF) rolled out a dedicated publicity campaign in the theme of “Leading a Healthy Life, No Gambling” from March to July 2016. The campaign featured extensive activities at districts and territory-wide to discourage football gambling to people of all ages. The campaign was widely supported by partners and schools and an array of educational and publicity programmes were organised for students and members of the public at different districts at the same time.

The PWF collaborated with the local design brand “Chocolate Rain”, featuring the main characters – Fatina, Chefo and their friends as the campaign ambassadors to help promote the theme of “Healthy Living, No Gambling!”
Four youth elite teams including ChelseaFC Soccer School (Hong Kong), Sun International Athletic Association and Arsenal Soccer School (Hong Kong) participated in a four-way tournament, followed by an exhibition match ...
The Youth and Celebrity Grand Challenge
Mr. Yip Chun-to, Adrian, B.B.S., M.H., J.P., Chairman of the Ping Wo Fund Advisory Committee and Mr. Laurie Lo, J.P., Deputy Secretary for Home Affairs ...
Publicity Campaign Closing Ceremony
The Ping WoFund has organised pub visits to the popular spots for football watching - Knutsford Terrace at Tsim Sha Tsui and Lan Kwai Fong in the high time of ...
Pub Visits
There was a mini-exhibition on the Ping Wo Fund, its Sponsorship Scheme and School Project Grant Scheme. The most popular spot was the Football VR (virtual reality) game, allowing visitors ...
Ping Wo Fund x Chocolate Rain Roadshow and Photo Competition
Fabulous performances were brought by famous singers and performers, including C All Stars, Crystal Cheung, KellyJackie, Fred Cheung, SiS Lok’s, Leslie George Santos, the former Hong Kong footballer awardee, ...
Family Fun Day
To raise the awareness of gambling-related problems among the youth, the Ping Wo Fund has commissioned Radio Television Hong Kong to produce a new series of TV documentary drama, “Lose ...
School Screening of “Lose and Win” Movie
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